HOMEROOM
A media-focused platform for young people of Asian descent to creatively express ideas and collaborate in art, design, community organizing, and social advocacy.
HOMEROOM
A media-focused platform for young people of Asian descent to creatively express ideas and collaborate in art, design, community organizing, and social advocacy.
About
HOMEROOM is a media-focused platform for young people of Asian descent to creatively express ideas and collaborate in art, design, community organizing, and social advocacy. The organization seeks to foster a space to learn and grow together as a community and empower artists and advocates through intersectional representation and visibility. As the current President and previous Director of Design, I have been able to spearhead the HOMEROOM rebrand and website revamp, as well as create social media posts, merch designs, magazine spreads an direction.
Brand Identity
After a year of inactivity, the HOMEROOM officers aimed to kick off the 2022-2023 year on a strong note. Keeping this goal in mind, I revamped the brand logo and introduced new brand colors and typography to reflect the whimsical and playful essence of HOMEROOM. Serving as a safe space for individuals of Asian descent to create, experiment, and learn, HOMEROOM prioritizes inclusivity and innovation. Hence, I ensured that our branding portrayed HOMEROOM as a place unafraid to embrace risks and possess a hint of self-awareness.
Website Rebuild
One of the key projects I've undertaken is the overhaul and ongoing management of HOMEROOM's website/blog. Initiated in Winter 2023, I spearheaded a complete redesign to align with HOMEROOM's fresh brand identity, a task I've since continued through regular updates and maintenance. The revamped website embodies the vibrant, playful, and experimental essence synonymous with HOMEROOM. My primary aim was to create a platform that not only showcases the outstanding contributions of our editorial team but also encapsulates the joyful and lighthearted spirit inherent in our club.
Team
Kye Fitzpatrick, Amy Hoang, Emily Hoang, Jasmine Matchawate, Jaykub Rafael, Ian Teodoro, Helen Tran, Felicia Tzeng.
Role
President (2023-24), Director of Design (2022-23), UI/UX, Visual Design
Timeline
Fall 2021 - Spring 2024
About
HOMEROOM is a media-focused platform for young people of Asian descent to creatively express ideas and collaborate in art, design, community organizing, and social advocacy. The organization seeks to foster a space to learn and grow together as a community and empower artists and advocates through intersectional representation and visibility. As the current President and previous Director of Design, I have been able to spearhead the HOMEROOM rebrand and website revamp, as well as create social media posts, merch designs, magazine spreads an direction.
Brand Identity
After a year of inactivity, the HOMEROOM officers aimed to kick off the 2022-2023 year on a strong note. Keeping this goal in mind, I revamped the brand logo and introduced new brand colors and typography to reflect the whimsical and playful essence of HOMEROOM. Serving as a safe space for individuals of Asian descent to create, experiment, and learn, HOMEROOM prioritizes inclusivity and innovation. Hence, I ensured that our branding portrayed HOMEROOM as a place unafraid to embrace risks and possess a hint of self-awareness.
Website Rebuild
One of the key projects I've undertaken is the overhaul and ongoing management of HOMEROOM's website/blog. Initiated in Winter 2023, I spearheaded a complete redesign to align with HOMEROOM's fresh brand identity, a task I've since continued through regular updates and maintenance. The revamped website embodies the vibrant, playful, and experimental essence synonymous with HOMEROOM. My primary aim was to create a platform that not only showcases the outstanding contributions of our editorial team but also encapsulates the joyful and lighthearted spirit inherent in our club.
Team
Kye Fitzpatrick, Amy Hoang, Emily Hoang, Jasmine Matchawate, Jaykub Rafael, Ian Teodoro, Helen Tran, Felicia Tzeng.
Role
President (2023-24), Director of Design (2022-23), UI/UX, Visual Design
Timeline
Fall 2021 - Spring 2024
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