Haven
Haven is an app for all mothers, providing a safe space for those going through the perinatal journey. This project was part of the 2023 Dubstech Protothon in the Femtech track, placing 3rd place overall. Haven was created in 24 hours.
About
Haven is a mobile app designed to support all mothers by providing a safe space throughout the perinatal journey. It fosters connection among mothers with shared experiences and offers valuable resources to help navigate the challenges of motherhood.
Exploring the Problem
Accessing postpartum care can be difficult for all mothers, but immigrant mothers often face additional barriers. These include limited support networks, restricted access to essential resources and education, and language or cultural obstacles that hinder outreach and assistance.
Research Insights
Through a combination of secondary research and primary research—specifically, directed storytelling interviews—we identified three key insights:
Comfort levels vary when it comes to sharing and receiving information about pregnancy and maternal health, particularly postpartum depression (PPD).
Addressing PPD requires acknowledging the wide range of socioeconomic, cultural, and environmental factors that shape a mother's experience. Connection should be facilitated in a way that meets diverse needs.
PPD is not caused by a mother’s actions or inactions. Support should focus on alleviation rather than prevention.
Framework
Following our initial phase of holistic research, we established a clear product framework guided by a central question:
How might we mitigate isolation and foster connection and support through community for all postpartum mothers?
Pain Points & Solutions
Our design approach focused on three key features that directly address the pain points identified in our research:
Finding a Circle: Many existing solutions make it difficult for new mothers to find a community, leading to feelings of isolation. Haven helps users discover their ideal support network, where they can ask questions, share experiences, and connect with others based on their personal preferences.
Posting for Help: PPD symptoms are not always obvious, and new mothers may not recognize the challenges they are facing. Haven simplifies access to relevant postpartum resources, helping immigrant mothers find the support they need in an unfamiliar environment.
Reaching Out: New mothers deserve to do more than just survive—they should thrive. Haven highlights local events and opportunities, encouraging immigrant mothers to step out of isolation and actively engage with their communities.
Research Insights
Fight an alligator and win relentlessly pursues moth and get away from me stupid dog. Get away from me stupid dog. Bawl under human beds love you, then bite you meow go back to sleep owner brings food and water tries to pet on head, so scratch get sprayed by water because bad cat howl uncontrollably for no reason for intently sniff hand, or please stop looking at your phone and pet me.
TEAM
Juhi Khare, Cobi Stancik, Zareen Tasnim, Ian Teodoro, Ocean Vu
ROLE
Product Design
TIMELINE
24 Hours
ICMT
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